Bitrix24 Case Study: Sidewalk Labs

Learn how we solved this clients contact management problem with a workflow solution to seamlessly automate most of the manual intervention in their process.

Sidewalk Labs, New York
Solution: Contact Management

Sidewalk Labs is Alphabet Inc.’s urban innovation organization. Its goal is to improve urban infrastructure through technological solutions and tackle issues such as cost of living, efficient transportation and energy usage.

Visit website

The Problem

With operations around the world and expanding sales teams, Sidewalk Labs needed to understand each other’s connections with customers and prospects. In addition, easily discover if other colleagues have connections with key contacts.

The Solution

We developed a seamless contact management platform built on the Bitrix24 CRM. This syncs all users address book contacts into Bitrix24 CRM Contacts. Whilst also allowing users to search for contacts from colleagues address books.

Authorisation – Using the Google OAuth we directed users to grant access to the Google Contact API. After authorisation is complete, syncing of contacts were enabled. This included data such as name, email, organisation and phone were enabled.

Data Sync – We scheduled a one way sync of data running once an hour with controls for duplicates using the email address as the primary key. Existing records would merge and an additive methodology means the latest information is displayed. We worked hard to develop controls for data conflicts arising from multiple accounts presenting differing data.

User Interface – Using the Bitrix24 CRM contact module, we created a contacts record format which is searchable using multiple fields and viewable in lists and full page records.

Take a look at our other Bitrix24 case studies.

KPMG, London: Event & Task Management

A professional service company and one of the Big Four auditors. Located in London the group employs 189,000 people and has three lines of services: audit, tax, and advisory.

The Commonwealth: Global Collaboration Portal

The Commonwealth is a voluntary association of 54 independent and equal countries. It is home to 2.5 billion people, and includes both advanced and developing countries.

GI Group, London: Event & Learning Management

Gi Group in the UK provides recruitment, staffing and workforce management services to local and national clients of all sizes, placing temporary and permanent staff into work.

Amazing Lash Studio, Phoenix: Sales & Project Management

Amazing Lash Studio franchises worldwide offering exceptional care and setting the pace for industry standards, to each of its guests and to franchise owners.

Acrelec, Paris: Maintenance Management System

The Acrelec Group is a leading digital transformation company that provides the world’s largest restaurant and retail brands with hardware, software and services.

Pangea, London: Video Consultations Solution

Pangea SI is a platform for research in the Energy, Natural Resources, Chemicals and Infrastructure sectors. They provide direct consulting engagements to their clients.

Incus Group, Saint Kitts & Nevis: Call Centre Solution

Incus has a team of Virtual Receptionists who provide quality services, that couples integrity and customer focus.

Arnsbo Group, Aarhus: Marketing & CRM System

Arnsbo Group develop scalable and automised marketing tools and communication services for the future.

Shorts Lifts, UK: Automation & Workflows

Shorts Lifts is a leading player in the lift industry. They provide new lift packages, components, and spare parts to top lift companies.

CDUK, UK: Global Collaborative Portal

CDUK is a leading supplier of surface materials and complementary products in the UK and Ireland. With over 40 years of experience, CDUK supports their customers as with their expert advice and products.

Payroll Options, UK: Customer Relationship Management

Payroll Options is a leading company in fast payroll solutions. With two data centres and focus on easy access and customer needs, they provide a consistent payroll services.

British Polio Fellowship, UK: Charity CRM Solution

A charitable organisation with a mission to support and empower individuals in the UK living with the late effects of polio and post-polio syndrome (PPS) offering vital information, welfare, and support.

Frequently asked questions:

We are looking for a CRM system, where do we begin?

This is the most common question we get asked. Book a discovery call with one of our team and we can gather your requirements. We can then scope out your requirements and provide you with a personalised proposal for your implementation.
How does licensing work with Bitrix24?

There are two types of Bitrix24, a cloud solution and an On-Premise solution. The cloud solution is licensed on user count and features, whereas the On-Premise is just licensed on the user count. We will advise the best solution as per your requirements.
Do Intreface offer support for Bitrix24?

Yes. We have tailored dedicated support packages based on the number of users you have and your support requirements. Check out our Bitrix24 support packages.
Do you offer training for Bitrix24?

Yes. All our support packages and implementation come with training hours. You can also purchase training hours separately whether you would like a recorded online session or training in-person in your office.

Looking to implement Bitrix24 in your business?

Intreface help businesses get the maximum value from their Bitrix24 system. As a global gold partner, we have helped thousands of businesses implement Bitrix24 successfully.

Book a Demo